Brand Story

RIC’s Story
In an era of relentless change, there exists a tribe of iconoclasts who defy conventions—the "abandoned children of their time". They reject complacency, refuse to follow the herd, and tear through the constraints of rigid frameworks, choosing instead to carve their own destinies.

Founded in 2014, RickyisClown (RIC) embodies this ethos. "We are all Clowns"—a mantra symbolizing the omniscient antihero: a paradox of innocence and mischief. The brand’s name stems from founder Ricky’s self-deprecating wit, embracing his role as both a clown and a muse for the villain’s journey.

Classical music’s drama, retro aesthetics’ nostalgia, the adrenaline of gaming, the rawness of whiskey, and cinema’s dark fantasies—these extremes converge as RIC’s creative fuel. With fearless satire and unshakable confidence, the brand confronts life’s shadows through a lens of rebellion and self-aware irony.

RIC transcends clothing to forge emotional bonds with fellow "villains"—those who dare to mock the roles life assigns them.

Explore more at our official store: rickyisclown.com
Discover the 2025 Collection and beyond—where defiance meets design.